Businesses have one thing that can ruin them in an instant: marketing failure. Failure to actually market your company can be devastating to business. Likewise, relying simply on word of mouth advertising can be detrimental.
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There are a few answers, though, and one of them might just surprise you.
You marketing can consist of several members or just one, but either way they are there as a service to you. In many cases it’s necessary to market your services with other products. As an example, pocket flashlights are a way of advertising to the public the services your company offers. A simple thing such as a logo or company name and number can get you all the references you need in order for your business to stay afloat.
You don’t want to just float; you want to fly, right? Your company’s potential rests in the hands of effective and experienced agents that know what will and won’t work for your business. A promotional flashlight can be a simple gesture, an innovative idea, or an ironic tool.
As a gesture, pocket flashlights such as keychain or LED versions can reach out to your clients in a way that other means of advertising can’t. Choosing a billboard might seem like a great idea at first, however it is doubtful that potential clients will remember your billboard unless they are driving by it. What’s more, this rather large and obvious gesture seems to be a little too much and even though it’s size is commendable, potential clients will need to drive by it again in order to get the number right.
An innovative idea in the way of marketing, promotional products such as the keychain flashlight or slightly larger handheld pocket flashlights can let your clients know that you’re open to new ideas and will listen to what they have to say. This kind of unspoken communication is essential not only for running a good business, but keep the client relationship in good health.
Ironically, a flashlight seems to be one of those tools you never have around when you need it. Think about this: the power goes out in a storm and your potential client is left in the dark. Lucky for them, they received your keychain LED flashlight with imprinted logo on the side at a seminar a week earlier. Let’s say your business is that of electricity or you’re an electrician. How smart would it be to promote yourself and your business with custom flashlights? It would be ingenious.